Phase 1 - Your Story | Island Todo Branding Blueprint

Phase 1

Your Story

"Your brand starts with you. Not a logo. Not a color. You."

Every brand has an origin. Yours starts with the experiences, decisions, and moments that brought you here. This phase captures the foundation everything else is built on.

Q1. What is your business called?

Show example

Island Provisions Co.

Q2. In one sentence, what does your business do?

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We source and deliver premium Caribbean ingredients to restaurants across the East Coast.

Q3. Why did you start this business? What moment or experience pushed you to begin?

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I grew up watching my grandmother trade spices at the local market. When I moved to New York and couldn't find real scotch bonnet peppers, I knew there was a gap.

Q4. What were you doing before this business? How did that experience shape what you do now?

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I was a logistics coordinator for a shipping company. That taught me supply chain management, which is now the backbone of my delivery network.

Q5. What is the single biggest challenge you overcame to get where you are today?

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Getting restaurants to trust a new supplier. I had to do free samples for 6 months before landing my first paying client.

Q6. What would you be doing if this business didn't exist?

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Probably still in logistics, but I'd always be thinking about this idea.

What this phase generates:

Brand Origin Story (formatted narrative)
Founder's Background Summary
Core Motivation Statement

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Phase 2: Your Process →