Phase 4 - Your Voice | Island Todo Branding Blueprint

Phase 4

Your Voice

"Your brand voice isn't something you invent. It's how you already talk to the people who matter."

You already have a brand voice — you use it every day in emails, DMs, pitches, and conversations. This phase captures that natural voice and turns it into a guide your whole team can follow.

Q17. How do you greet a new potential client? Write it like you'd actually say it.

Show example

Hey, I'm James from Island Provisions. We work with Caribbean restaurants to get them the real stuff — direct from the farms. Want me to send over some samples?

Q18. How do you handle a complaint or problem? Write a real example or how you'd respond.

Show example

I hear you, and that shouldn't have happened. I'm sending a replacement batch today at no charge, and I'm personally checking what went wrong in our warehouse.

Q19. Write a social media post about your business as if you were posting right now.

Show example

Just got back from visiting our pepper farm in Trinidad. These scotch bonnets are hitting different this season. DM me if you want to taste the difference real sourcing makes.

Q20. What topics could you talk about for an hour without preparing?

Show example

Caribbean food culture, supply chain logistics for perishables, building B2B relationships, the difference between authentic and mass-produced spices.

Q21. What phrases or sayings do you use all the time in your business?

Show example

We always say 'from soil to stove' and 'trust the source.' Those come up in every pitch.

What this phase generates:

Brand Voice Guide (tone, formality, vocabulary)
Communication Templates
Content Pillars
Signature Phrases & Tagline Candidates

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