Phase 5 - Your Look | Island Todo Branding Blueprint

Phase 5

Your Look

"Your visual brand should reflect the world you operate in, not a trend you saw online."

Visual identity isn't about picking colors from a palette generator. It's about translating the real, physical world of your business into design language. This phase grounds your visuals in reality.

Q22. Describe the physical environment where your business happens. What does it look, smell, feel like?

Show example

Our warehouse smells like fresh thyme and cardamom. The walls are plain concrete but the product crates are stacked with colorful labels from each farm.

Q23. What 3 colors come to mind when you think about your business and why?

Show example

Deep green (the farms), warm orange (scotch bonnet peppers), dark brown (the wood crates we ship in).

Q24. Look at your phone's photo gallery. Find 3 photos that represent your business. Describe them.

Show example

1) A close-up of peppers still on the vine. 2) Me shaking hands with a farmer in Jamaica. 3) A chef plating a dish with our ingredients.

Q25. What visual styles do you dislike for your business? What would feel wrong?

Show example

Anything too polished or corporate. Stock photos of people in suits. Bright neon colors. We're about earth and authenticity.

Q26. If your brand had a physical space (a shop, an office, a studio), what would it look and feel like?

Show example

Open-air market feel. Wood and natural materials. Product displayed simply — the food speaks for itself. A tasting counter where chefs can try everything.

What this phase generates:

Color Palette (with hex codes)
Visual Mood Board Prompts
Typography Recommendations
Visual Do's and Don'ts
Space/Environment Design Language

← Phase 4

Phase 6: Your Position →