Phase 6 - Your Position | Island Todo Branding Blueprint

Phase 6

Your Position

"Positioning isn't about being the best. It's about being the only one who does what you do, the way you do it."

You don't need to beat everyone. You need to own a space that's yours. This phase maps where you stand in the market and defines the gap only you can fill.

Q27. Name 3 competitors or alternatives your customers could choose instead of you. What do they do well?

Show example

1) Caribbean Foods Inc — bigger catalog, lower prices. 2) Local wholesalers — convenience, same-day delivery. 3) Direct farm imports — even cheaper, but inconsistent quality.

Q28. What do those alternatives get wrong or fail to deliver?

Show example

Caribbean Foods Inc uses middlemen so quality varies. Wholesalers carry Caribbean products as an afterthought. Direct imports require chefs to manage customs and logistics.

Q29. Complete this sentence: 'Only we ____________.'

Show example

Only we visit every farm, verify every batch, and deliver with the farmer's name attached.

Q30. What would you want a customer to say when recommending you to someone else?

Show example

If you want real Caribbean ingredients and you don't want to worry about quality, call Island Provisions.

Q31. Where do you see your business in 3 years? What will be different?

Show example

Expanding to the West Coast and launching a line of branded sauces made from our farmers' recipes. Still B2B first, but with a consumer product line.

What this phase generates:

Competitive Positioning Map
"Only We" Statement
Brand Promise Statement
Referral Script
3-Year Brand Vision

← Phase 5

Phase 7: Your Blueprint →