Review Your Answers

Review everything before we generate your Brand Blueprint. Click "Edit" on any answer to make changes.

0 of 35 answered
1

Your Story

6 questions
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What is your business called?

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In one sentence, what does your business do?

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Why did you start this business? What moment or experience pushed you to begin?

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What were you doing before this business? How did that experience shape what you do now?

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What is the single biggest challenge you overcame to get where you are today?

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What would you be doing if this business didn't exist?

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2

Your Process

5 questions
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Describe the process you follow to deliver your product or service, step by step.

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What part of your process do clients/customers value the most? How do you know?

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What is your 'secret sauce' — the thing you do differently from competitors?

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What is one process you tried that completely failed? What did you learn from it?

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If you had to teach someone your business in one day, what are the 3 most important things they'd need to know?

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3

Your People

5 questions
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Describe your best customer or client. Who are they? What do they do?

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Why do your best customers choose you over alternatives?

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What do your customers say about you in their own words? (Reviews, DMs, conversations)

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Who is NOT your customer? Who have you learned to say no to?

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If your brand were a person at a party, how would people describe them?

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4

Your Voice

5 questions
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How do you greet a new potential client? Write it like you'd actually say it.

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How do you handle a complaint or problem? Write a real example or how you'd respond.

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Write a social media post about your business as if you were posting right now.

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What topics could you talk about for an hour without preparing?

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What phrases or sayings do you use all the time in your business?

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5

Your Look

5 questions
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Describe the physical environment where your business happens. What does it look, smell, feel like?

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What 3 colors come to mind when you think about your business and why?

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Look at your phone's photo gallery. Find 3 photos that represent your business. Describe them.

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What visual styles do you dislike for your business? What would feel wrong?

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If your brand had a physical space (a shop, an office, a studio), what would it look and feel like?

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6

Your Position

5 questions
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Name 3 competitors or alternatives your customers could choose instead of you. What do they do well?

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What do those alternatives get wrong or fail to deliver?

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Complete this sentence: 'Only we ____________.'

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What would you want a customer to say when recommending you to someone else?

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Where do you see your business in 3 years? What will be different?

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7

Your Blueprint

4 questions
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Review everything above. What surprised you? What pattern do you see?

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If you had to describe your brand in exactly 10 words, what would they be?

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What is the one thing you never want your brand to become?

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What is the one promise your brand makes to every single customer?

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You can always come back and refine your answers later.